Certified Plan Sponsor Professional: BRAND DESIGN

Certified Plan Sponsor Professional (CPSP) is a credential offered through ASPPA, an association part of American Retirement Association. This is a premier credential that distinguishes financial professionals. This brand evolved during the complete redesign of the American Retirement Association and sister organization logos and identity. The CPSP reflects this redesign and to communicate the rigor and recognition of the credential.

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Certified Plan Sponsor Professional: CREDENTIAL BADGE DESIGN

Certified Plan Sponsor Professional (CPSP) is a credential offered through ASPPA, an association part of American Retirement Association. This is a premier credential that distinguishes financial professionals. This brand evolved during the complete redesign of the American Retirement Association and sister organization logos and identity. The CPSP reflects this redesign and to communicate the rigor and recognition of the credential.

ASPPA: CREDENTIAL BADGE DESIGN

Certified Plan Sponsor Professional (CPSP) is a credential offered through ASPPA, an association part of American Retirement Association. This is a premier credential that distinguishes financial professionals. This brand evolved during the complete redesign of the American Retirement Association and sister organization logos and identity. The CPSP reflects this redesign and to communicate the rigor and recognition of the credential.

ASPPA Annual 2019: EVENT DESIGN

Certified Plan Sponsor Professional (CPSP) is a credential offered through ASPPA, an association part of American Retirement Association. This is a premier credential that distinguishes financial professionals. This brand evolved during the complete redesign of the American Retirement Association and sister organization logos and identity. The CPSP reflects this redesign and to communicate the rigor and recognition of the credential.

ASPPA Annual 2020: PREMIER VIRTUAL EVENT DESIGN

Certified Plan Sponsor Professional (CPSP) is a credential offered through ASPPA, an association part of American Retirement Association. This is a premier credential that distinguishes financial professionals. This brand evolved during the complete redesign of the American Retirement Association and sister organization logos and identity. The CPSP reflects this redesign and to communicate the rigor and recognition of the credential.

PSCA National 2020: PREMIER VIRTUAL EVENT DESIGN

Plan Sponsor Council Association (PSCA) is an association part of American Retirement Association. Each year this organization hosts a National Conference. In 2020, the conference held its premier virtual event on Pathable platform. I created this brand based on brainstorming during the kickoff meeting for the event. "Embrace Change" was the inspiration for the arrows and forward movement.

ASPPA Annual 2021: EVENT DESIGN

Certified Plan Sponsor Professional (CPSP) is a credential offered through ASPPA, an association part of American Retirement Association. This is a premier credential that distinguishes financial professionals. This brand evolved during the complete redesign of the American Retirement Association and sister organization logos and identity. The CPSP reflects this redesign and to communicate the rigor and recognition of the credential.

TPA Brand Design

This is a perennial brand that I developed to be used every year at the ASPPA Annual event. TPA is an event focused on business growth and entrepreneurship. The multicolor leaves communicate the concept of growth and renewal.

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Personal Brand Design

This is a perennial brand that I developed to be used every year at the ASPPA Annual event. TPA is an event focused on business growth and entrepreneurship. The multicolor leaves communicate the concept of growth and renewal.

BirthBioMidwifelogofinallogo
Lester's Logo Final
WIMS-logo-R

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