Amercian Retirement Association
2019 and Before
The original ERISA Outline Book (Employee Retirement Income Security Act of 1974) is a nine volume set of books that define the tax laws set forth by the IRS to protect employee retirement accounts and pensions. The original design (left) features the ASPPA green broken into shades. In the 2020 redesign, the yellow gold color was removed.
2020 and After
The redesign of the ERISA Outline Book launched in 2020. Colors used are designated by the brand color palette from a redesign that I contributed to in 2020 for all five organizations. Fonts are from the redesign and the display font is a variation of the sans serif font with a softer letterform. Gray is used for a minimalist touch that contrasts the signature ASPPA green. I created the Secure Act logo to promote the exclusive added content from the recent legislation that year. Includes full collateral of digital ads, magazine ads, social media ads, and email campaign promotions.
Magazine Ad
Digital Ads
Web Banner
