FreshConnect cover

BACKGROUND

Community Supported Agriculture (CSA), is a subscription-based business model for local agriculture that sprouted up back in 1986 in the United States.

Local Foods
%

2018 Gallup poll on number of Americans that incorporate local foods in their diets.

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THE IDEA

A marketplace that helps farmers connect directly to consumers and deliver fresh, locally sourced food all year round.

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THE IDEA

THE OBJECTIVE

A marketplace that helps farmers connect directly to consumers and deliver fresh, locally sourced food all year round.

FreshConnect aims to fill a missing gap in the American grocery shopping experience by delivering food and connecting consumers directly with their local Farms through an iOS mobile app.

We do this in two unique ways.

  1. Fresh — Creating an open market and an individual market for each farm we partner with.
  2. Connect — Creating an avenue for consumers to build trust with their producers by communicating directly with farms and their community.

Our research shows a steadily increasing segment of consumers who are prioritizing the location and quality their groceries come from. The U.S. consumer is also increasingly prioritizing their shopping decision through specific dietary needs and preferences.

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THE PROBLEM

How might we improve the visibility of local farms to promote sales
through community connection?

The solution

A multi-channel community campaign to connecting users

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WHAT CLIENTS SAY?

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— KELLY MURRY
ACME Inc.

"Aliquam congue lacinia turpis proin sit nulla mattis semper."

— JEREMY LARSON
ACME Inc.

"Fermentum habitasse tempor sit et rhoncus, a morbi ultrices!"

— ERIC HART
ACME Inc.
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