Hi, I’m Heather!

A User Experience Design and Research Consultant based in the Washington DC metro area. I've helped a wide variety of clients over the past 20 years create strategies to build and market brands, products, events, and more. I love to help people create meaningful solutions that enable equally meaningful and impactful results.


A successful product starts with a solid foundation and framework that is validated by qualitative and quantitative research.

I want to help you save time, money and unneeded headaches with my expert knowledge in user experience research and design thinking.

Let’s work together to build your brand and launch your next Big Idea!



"For the past 2.5 years Heather and I worked closely on a variety of projects -- from conferences and events to product launches and rebranding. Time and time again I experienced her talent as a designer, one with a very thoughtful and holistic approach to concept development. Her passion for and pride in her work is evident and well deserved."

Marketing Manager

"Heather Waugh is a true artist skilled in all aspects of design. She can walk a client step-by-step through the process, has impeccable design skills and instincts, and is very responsive. Her portfolio reveals an excellent eye and she exceeded our expectations with the development of a clean, attractive, and recognizable logo that has served us well. She also conducted an image search and found an image that perfectly compliments the logo design and demonstrates a solid understanding of our field. Heather is the type of professional who needs minimal input and can produce quality work worthy of an expensive PR firm."

Founder, Walk In My Shoes

"Heather was always a joy to work with. I feel so fortunate to have had her on the team. She is a very talented and knowledgeable designer, and her design aesthetic and instincts always impressed me. In addition to her talent, she was always so easy to work with. She stayed very organized and was extremely calm under often-times immense pressure. Anything I needed, she got to me promptly and was fun to collaborate with. I consider her a great colleague and friend."

Marketing Specialist

“Heather is a gifted artist and dedicated designer. I came to Heather with some very clear ideas about what I wanted for rebranding my massage therapy practice, and she brought all of her extensive experience, skills, and knowledge to the table. I found her extremely dedicated to the process, and watched her put our ideas into form -listening to my feedback while delivering great results. I am very pleased and wouldn’t hesitate to recommend Heather to anyone seeking support in rebranding, business cards, and much more.”

Touch of Wisdom: Swedish & Deep Tissue Massage