Hi, I'm Heather!

A User Experience Research, Brand and Design Consultant based in the Washington, D.C. metro area. I have a background in Graphic Design, Art History, and Studio Art. I love to help people create meaningful solutions that enable equally meaningful and impactful results.

DESIGN THINKING FOR YOUR SUCCESS

A successful product starts with a good solid foundation. I want to help you save time, money and unneeded headaches with my expert knowledge in user experience research and design thinking.

Let’s work together to build your brand and launch your next Big Idea!

FEATURED PROJECTS

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Featured Project
FreshConnect 

WHAT MY CLIENTS SAY?

"For the past 2.5 years Heather and I worked closely on a variety of projects -- from conferences and events to product launches and rebranding. Time and time again I experienced her talent as a graphic designer, one with a very thoughtful and holistic approach to concept development. Her passion for and pride in her work is evident and well deserved."

— MARYANNE MALESARDI
Marketing Manager

"Heather Waugh is a true artist skilled in all aspects of graphic design. She can walk a client step-by-step through the process, has impeccable design skills and instincts, and is very responsive. Her portfolio reveals an excellent eye and she exceeded our expectations with the development of a clean, attractive, and recognizable logo that has served us well. She also conducted an image search and found an image that perfectly compliments the logo design and demonstrates a solid understanding of our field. Heather is the type of professional who needs minimal input and can produce quality work worthy of an expensive PR firm."

— MARGARET BEHRNS
Founder, Walk In My Shoes

"Heather was always a joy to work with. I feel so fortunate to have had her on the team. She is a very talented and knowledgeable designer, and her design aesthetic and instincts always impressed me. In addition to her talent, she was always so easy to work with. She stayed very organized and was extremely calm under often-times immense pressure. Anything I needed, she got to me promptly and was fun to collaborate with. I consider her a great colleague and friend."

— KIM DECKANT
Marketing Specialist

“Heather is a gifted artist and dedicated graphic designer. I came to Heather with some very clear ideas about what I wanted for rebranding my massage therapy practice, and she brought all of her extensive experience, skills, and knowledge to the table. I found her extremely dedicated to the process, and watched her put our ideas into form -listening to my feedback while delivering great results. I am very pleased and wouldn’t hesitate to recommend Heather to anyone seeking support in rebranding, business cards, and much more.”

— JOSHUA LEVINE, CMT
Touch of Wisdom: Swedish & Deep Tissue Massage

Process

"Measure twice, cut once."—proverb

I conduct a thorough audit of Time is money. I save you both by applying my expertise in design thinking to the process of defining your project my process of design thinking. At the heart of every idea there is a seed. It is my job to assist you in unraveling the core purpose of your project or product. Distilling the "big idea" down into a potent message requires sophisticated skills of analysis, assessment, and research. It is my goal to help you create an outcome that is truly unique, timely, and well-received in the marketplace and stand the test of time.

I help you:

•Understand your needs and challenges

•Explore and research your challenges and needs

•Create a solution for your need

Method

Discovery

Research creates a solid foundation for your project or product to grow. This fertile ground means time and money saved in the creation and production phases of your project or product.

Strategy

Crafting the right course of action is fundamental to success in managing expectations. Pivoting to adapt to changes and needs along the project timeline requires an agile framework to meet your goals on time and maintain the project vision.

Design

Design is integral to the process of project development. Considerations are made from the beginning at the Discovery phase to clarify needs and expectations to carefully hone in on your core message and the mission of your project or product.

Some of my clients

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Book a FREE 20-minute call with me today!

Choose a day and time that works best for you!

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EDUCATION

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EXPERIENCE

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