Walk In My Shoes — Building empathy one step at a time!
Background: Walk In My Shoes (WIMS) is an interactive empathy-building assembly program that started in 2015 at a regional elementary school in Fairfax County, VA. It developed out of a collaboration with the Elementary School PTA, special education team, school administration, school counselors, and the librarian. The program now expanded to serve 17 other schools in Fairfax County. It has also been implemented in a school in Miami, and will soon run at a school in Chicago. It has been used as the basis for a doctoral dissertation in St. Maarten, and it has also been translated into Spanish and used to train 400 educators in rural Mayan Guatemala. Recently, WIMS was included in an American School Counselor Magazine article on novel approaches to bullying prevention, and the WIMS founder was selected one of 6 Subaru Community Champs for 2021.
My Role: I was the Lead Designer and creator of the brand and identity for Walk In My Shoes. Many considerations were taken into account in regards to secondary research and competitive analysis on an international and national level. The logo, colors and assets were chosen to be friendly and to adapt to a variety of different mediums and platforms. The budget was a concern in delivering printed material and a two-color palette was the most affordable route to propose. The main teaching tool is a Replication Guide (shown here) This is a document that is available via digital and print. Other promotional materials developed included the website with CMS in mind to reduce maintenance costs for the client, as well as signage and T-shirts.
Credential Branding
Education Certification Programs offered by American Retirement Association to iterate on the recently redesigned QKA logo launch in 2020. The rainbow burst was selected to visually connect the brands and convey the concept of growth and opportunity.
Certification Badges
Certified Plan Sponsor Professional
I created a unique logo for the CPSP (Certified Plan Sponsor Professional) Certification program. Preliminary research was conducted on industry trends and assess competitor offerings. The stakeholder wanted a collegiate feel in order to translate the staus of the certification. Many iterations were created and the ARA "egg" was requested in the center. The final design reflects the shield concept and has been featured in a full range of collateral products across all platforms.
Tools: Adobe Illustrator, Indesign, Powerpoint, desk research
Magazine Ad
Promotional Flyer
Certification Badge
Digital Ads
Birth & Biodynamic Midwifery
Identity created for a birth midwife who specializes in Biodynamic principles and techniques. The logo evolved out of research into the element of water and movement. The process of moving amorphous and fluid shapes with transparent overlays allowed this evocative image of the process of changes that happen in the process of conception, pregnancy and birth for the entire family system.
Lester Seal Music
Identity created for a talented multi-instrumental and experimental musician. The logo evolved out of discussions with the client about personal symbols and the deeper meaning of the values expressed in his music. My impressions of his music and personality influenced the research into typography that expressed a nomadic and nature infused expression. The hawk in burnt orange is hand-drawn by me with pencil and uploaded into Illustrator where I traced and scaled it to fit above the name. Like a phoenix rising the hawk brings a personal identity mark to the logo that can be recognized alone or as a unit. Listen to Lester Seal's music here and here.
