CollaMoo

Brand Strategy, Visual Identity & Design System Lead

• Led brand positioning, naming direction, and visual identity from concept through production-ready packaging.
• Ran competitive analysis of top Amazon collagen and colostrum brands to identify visual white space and claim differentiation.
• Built a scalable design system — color, typography, iconography, badge system, and layout rules — to support SKU expansion.
• Designed production-ready labels meeting Amazon listing standards and FDA supplement labeling requirements.
• Coordinated with print vendors to ensure production fidelity from digital files to physical shelf.

1. Step 01

   Market Positioning

   Identified a warm, lifestyle-forward visual white space in a category dominated by cold clinical aesthetics, and positioned the brand around pasture-raised, grass-fed quality.

2. Step 02

   Identity System

   Developed a hand-lettered wordmark, coral-and-teal palette, and circular sunburst badge system for trust claims that reads at thumbnail and shelf scale.

3. Step 03

   Production & Scale

   Delivered production-ready packaging and a design system that supports future SKUs without redesigning the brand foundation.

• Coral Pink

  #E8576D

  Primary — wordmark, benefit claims
• Teal

  #2EBCB3

  Primary — trust badges, accents
• Charcoal

  #4A4A4A

  Primary — body copy, regulatory panels
• Soft Blush

  #F5D6CE

  Secondary — label background
• Warm Cream

  #FDF5F0

  Secondary — supporting surfaces

CollaMoo reinforced that brand design is most effective when it is rooted in competitive insight and built for scale. A clear visual strategy is a market-entry strategy.