MIRA — Meeting Goals with Your Digital Self
A digital mirror and virtual twin that helps people meet their goals — and take the breaks they need along the way.
- Client
- MIRA · Team Concept Project
- Category
- Product Design · Research · Concept App
- Year
- 2021
The problem
People struggle to meet daily goals while balancing well-being — most productivity apps push output but ignore rest, mood, and the emotional highs and lows of everyday life. MIRA reframes the productivity app as a digital mirror: a virtual twin that helps you meet your goals and reminds you to take the breaks you need.
My role
UX Designer & Researcher — team of five
- Research and competitive analysis across productivity, wellness, and habit-tracking apps.
- Ideation and concept development for the digital-twin avatar system.
- User scenarios and information architecture for the core flows.
- User testing to validate the avatar-as-companion metaphor and check-in cadence.
Process
- Step 01
Research & competitive analysis
Mapped the productivity and self-care landscape to find the whitespace between goal-tracking apps and wellness apps — landing on the idea of a personal virtual twin that speaks in the user's own voice.
- Step 02
Ideation & scenarios
Wrote user scenarios spanning the emotional arc of a day — deadlines, meal planning, mood dips, and micro-breaks — so every screen served both a task and a check-in.
- Step 03
Information architecture
Structured the app around Dashboard, Calendar, Goals, Subscription, Social, and Settings, with the personalized avatar as the connective tissue across every surface.
- Step 04
User testing
Tested prototypes with target users to refine the avatar tone, notification cadence, and mood check-in patterns — ensuring nudges felt supportive, not intrusive.
Brand palette
- Deep Olive#3D4632App chrome
- Warm Coral#E8A48AMeetings / accent
- Sage#A8B89AMeals / positive states
- Charcoal#2E2A2AGoals / typography
- Cream#F4E8DCBackground wash
Measurable results
Designing MIRA taught our team that productivity apps get more powerful — not softer — when they honor rest. Framing the app as a digital mirror rather than a taskmaster changed every interaction, from the notification voice to the way progress was visualized.