Siddhi Tea

Brand & Packaging Designer

• Led brand identity development from name story through final print production.
• Designed a scalable packaging system for 14 unique tea blends with a shared visual language.
• Partnered directly with the client and print vendor to keep all 14 SKUs within budget.
• Sourced imagery and typography that combined Old World European damask with classic Indian decorative motifs.

1. Step 01

   Name & meaning

   The identity was rooted in the Sanskrit word Siddhi — a miraculous power imparted by intense meditation — reframed as a message of restorative wellness rather than a health claim.

2. Step 02

   Signature mark

   A three-leaf icon above the wordmark signals Tulsi, the shared herb across all 14 blends, giving the line a unifying visual anchor.

3. Step 03

   Visual system

   Damask backgrounds and hand-lettered blend names combine European Old World elegance with classic Indian decorative accents, color-coded by blend for shelf recognition.

4. Step 04

   Production partnership

   Worked hand-in-hand with the client and print vendor to specify materials, color, and finishes that hit quality targets within a lean budget across 14 SKUs.

• Damask Purple

  #7A5AA0

  Cleanse blend
• Rose

  #E89AB4

  Compassion blend
• Herbal Green

  #4A8C5A

  Tulsi Brahmi blend
• Sky Blue

  #7FB6D4

  Shanti blend
• Warm Orange

  #D9793A

  Wisdom blend
• Lemon

  #F0D26A

  Lemon Tea blend

Great packaging is a system, not a single design. Building 14 blends on one visual chassis taught me how much brand equity comes from restraint — a shared mark, palette logic, and typography that let each product feel special without breaking the family.